OneBigRoach.com
The website still lives, ten years later, as does Dr. Griffith LOL. And we find the purpose of her work then to be consistent with her work today. Check out her papers with recommendations about domain name usage. Find links to them in  the boxes to the upper right on the second page of the One Big Roach website.

Before One Big Roach there was Grow Puppy.
Dr. Griffith's list of Reasons to Have a Domain Name from that website is still relevant today.
We are gathering here, from the files of our principals, selected information about choosing domain names that seems relevant to today's marketplace.
From the Archives:
before there was a NomenClay.
NomenClay